What becoming a dad has made me realise about brands – brand choice is an act...
So this is my fourth week as a new dad, which is why it is some time since I last posted anything – am now getting the hang of typing one handed with baby on lap;-). The birth of our first child and my...
View ArticlePerception changes reality
This piece of research is over a year old now but I have only just come across it, thanks to a speech by Robin Wight at a conference I recently attended. There was lots of interesting stuff in Robin’s...
View ArticleYet another top ten – philosophical, thought provoking books…
So my best mate, Toby, wanted some book recommendations to help him fulfill one of his New Year’s resolutions – to start reading more philosophy. So in the spirit of the top ten lists that have been...
View Article8 key changes in entertainment
I have been thinking about entertainment recently, including reading Henry Jenkins’ Convergence Culture. As I discussed in this previous post, in many ways entertainment is the religion of the 21st...
View ArticleThe internet doesn’t cause depression. A rejection of technological determinism.
Have you ever noticed that the mainstream press loves a good “technology is evil” story? This BBC story this morning reports that there is “a strong link between heavy internet use and depression”. The...
View ArticleFrom sponsorship to partnership
In the job I have just left in Nokia’s global marketing team, I spent a lot of time thinking about sponsorship. Sponsorship is a traditional marketing discipline, but with some re invention it is one...
View ArticleTowards technological humanism- lifestreams and the empathic civilisation
Video – The Empathic Civilisation – Jeremy Rifkin – RSA Animate Another weekend just gone and another article in the papers about a supposed backlash against Social Networking, this time from The...
View ArticleDebtris – making the invisible, unmissable
The power of creativity, digital and data visualisation to make the abstract and invisible urgent and unmissable. It is hard to watch this and not despair for way our civilisation prioritises use of...
View ArticleElegance in creative ideas
Working in a creative industry we often talk about how we should judge ideas. In “Made to Stick” Chip and Dan Heath came up with a great framework for understanding which ideas are most likely to be...
View ArticleExtracting value for shareholders vs. Creating value for stakeholders
The question of how to reinvent business in the post credit crunch and digital age has been a hot topic recently. Both Umair Haque’s fantastic The New Capitalist Manifesto and Kramer and Porter’s...
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